Writting A Press Example

Writting A Press Example Writting A Press – Article Example Running Head: Clarification of Obama Care Launch Pertinent Issues and System Malfunctions experience with HealthCare.gov. Obama Care CourseSubjectDate We write to make a number of clarifications on the Obama care launch and regret for inconvenience caused to the people of America due to the recent malfunctions experienced with our website recently. It is our most sincere submission that the system malfunction was not anticipated and the problem happened too fast for our technical team to manage partly due to the large number of requests received. The malfunction was also as a result of the fact that the site was newly developed and rollout challenges could be due to poor testing of the system functionalities. We take full responsibility of the inconvenience and promise a stable system in future. We wish at this point in time to assure the public that the online market place site has seen tremendous improvements in the past three days with much functionality fully operational now. We expect to the site to be fully up and able to handle millions of requests from users in the two weeks. We have held a number of meetings with the vendors and briefed the president on the progress recorded so far. We wish to assure those customers who may have received text messages about cancellation of their policies that this is to ensure compliance with new requirements of the law. The policies will be replaced with others having more benefits, more consumer rights and more affordable. This is in an effort to increase uptake and inclusivity of Medicare. We also inform that we will be posting bi-monthly reports on the number of people enrolled on the program from the 36 states that do not have their own state medical schemes. It is our commitment to ensuring quality, reliable and affordable healthcare insurance to the people of America. We hope this information allays any fears in the public about Obama care introduction and wish the people of America a healthy future. For any qu eries please direct to the office of the Secretary of Health and Human Services through mobile no xxxx email xxxx and website www.HealthCare.gov.

Oxford Dictionaries Word of the Year 2017

Oxford Dictionaries Word of the Year 2017 Oxford Dictionaries Word of the Year 2017 Oxford Dictionaries Word of the Year 2017 By Mark Nichol The Oxford Dictionaries recently publicized its Word of the Year for 2017 and the runner-up shortlist, and the selections, and a comparison of them with those of Merriam-Webster, are intriguing. The Oxford Dictionaries (part of Oxford University Press) and Merriam-Webster, publishers of the predominant dictionaries in the United Kingdom and the United States, respectively, select a Word of the Year (and a shortlist of runners-up) each year, as do other dictionary publishers, and the primary criterion for selection is the same: Visitors to the respective publishers’ online dictionaries looked up the chosen word, and those in the shortlist, significantly more often than most other words. (These words, not coincidentally, tend to reflect the sociopolitical zeitgeist and are likely to have lasting cultural significance.) Two aspects of the shortlists interested me. First, the two lists have no words in common. Second, although I read widely and I was familiar with the circumstances by which nearly all the words on both lists had become so prominent, I had not encountered most of the terms on the Oxford Dictionaries list, though the meanings for some of them are (for me, at least) easily deduced. The top word, according to the Oxford Dictionaries, is youthquake, which reflects the significance of an unexpectedly strong turnout of younger voters in the 2017 snap election in the United Kingdom and an election in New Zealand later in the year. The term, which refers to a significant change prompted by young people, was actually coined in 1965 by Diana Vreeland, then editor of Vogue magazine, but it has maintained a low profile over the past half-century- and similar rumblings have not occurred in the United States on anywhere near the same scale, hence the lack of a concurrent spike in popularity for the term on this side of the Pond. The same is true of most of the runners-up. One strong exception is antifa, a loanword from Germany- a truncation of Antifaschistische (antifascist) dating to before World War II and referring to militant leftist political demonstrators- because of the ubiquity of such protestors at demonstrations in the United States. However, broflake (meaning â€Å"a politically conservative man easily offended by progressive attitudes†) did not make much of an impression in the United States. (The term is a play on snowflake, which in a sociopolitical context refers pejoratively to supposedly oversensitive liberals by comparing them to a very delicate meteorological phenomenon; it substitutes snow with bro, originally neutral slang for brother but here connoting a boorish conservative man.) Nor did the related term â€Å"white fragility,† coined by American academic Robin DiAngelo in 2011 to refer to the general inability of white people to withstand confrontational discussions abou t racial equality. Other terms on the Oxford Dictionary shortlist include kompromat, a Russian loanword derived from â€Å"compromising material† and denoting sensitive personal information that can be used against a political opponent; newsjacking, meaning â€Å"taking advantage of news or current events to promote a brand or product†; and â€Å"milkshake duck,† meaning a social media star who prompts disillusionment when he or she is discovered to have a character flaw- an allusion to being charmed by an internet meme such as video of a duck drinking a milkshake, only to find out that the duck is a racist. Then there’s gorpcore, describing a fashion trend featuring utilitarian clothing associated with outdoor recreation; the term is a play on normcore, which denotes pointedly drab, plain attire and is based on the use of the element -core, derived from hardcore. (Gorp, perhaps deriving from a verb meaning eat greedily, is another word for â€Å"trail mix.†) Finally, unicorn, originally a word for a mythical horned horselike animal (the name literally means one horn), pertains to a product featuring rainbow colors, glitter, and/or other colorful enhancements designed to distract consumers from their mundane lives; the term derives from the prominence of such features in children’s toys and entertainment that feature unicorns. (This sense also supplants the use of unicorn to denote something so rare as to be virtually unobtainable, such as an ideal romantic or sexual partner.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:25 Subordinating Conjunctions225 Foreign Phrases to Inspire YouStarting a Business Letter with Dear Mr.

British Airways Assignment Example | Topics and Well Written Essays - 1500 words

British Airways - Assignment Example Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in th e year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than 42,000 employees. Marketing of British Airways: An overview Marketing mix is a set of elements which the company can control or manage to its advantage for marketing purpose. Neil Borden termed these manipulate elements as the ‘Marketing Mix’. The key elements of the marketing mix are product, place, price and promotion. The most integral part of the exchange process, without which there is no scope of marketing product covers the term both goods & services. To sell the product in the market the company must fix a price. Pricing of the product particularly pricing as compared to the competitors is a vital part of the m arketing. This part of the marketing mix is all about distribution of the products. The company must select the channels of distribution carefully to minimize distribution cost & get competitive advantage. The distribution network of the company includes wholesalers, retailers, franchisees, agents etc. Promotion is used by the marketers to generate demand for a product. Mainly the companies use the promotional mix to promote the product. The elements of the promotional mix are: advertisement, sales Promotion, public relation, personal selling, and direct marketing. The promotional mix happens to the core area of interest of the study. Among the elements of the promotional mix advertisement, sales promotion, public relations would be given special emphasis (Henry, 2008, p. 98). Product To be precise, British airways offers services, i.e. flights across different nations. The main USP of the product strategy is the quality of flights. The company has always been known for esteemed ser vices targeted towards the executive and business class. Pricing The pricing strategy has been derived by the company is such a way so that the consumers may book the seats based on their choice and budgets. For example, there may be some customers paying

Resource Plan Public Service Announcement Essay Example | Topics and Well Written Essays - 500 words

Resource Plan Public Service Announcement - Essay Example Therefore, both the Commercial fishing (fish firms and fishermen) has significantly contributed to the decline of the sea fish where if the absence of proper and effective measures persist, it will accelerate declining fish stock. Effective sustainment plan will entail involving fishermen (both commercial and non commercial), communities, states’ regimes besides environmentalists. For the sustainable plan to be effective and every entity understands its significance, there will be a necessity of holding diverse meetings. These will be for negotiating with the key parties by making them understand the effects of their overfishing besides outlining the intended strategies meant to preserve global fish (Recharte, Bowler & Bodmer, 2008). Meeting all the involved parties besides negotiating with them will probably take 1 to 4 months approximately. The plan will entail advocating utilization of redesigned fishing equipments that will ensure no more catching of the already smaller fish to allow bleeding. Besides, fishing will be in intervals coupled with legalizing of commercial fishing firms where they will adhere to strict regulations and policies. This is to allow adequate fish breeding besides shunning sp ecific regions where overfishing is evident. The environmentalists owing to their urge and passion for nature and especially aquatic life, they will support the sustainable plan where some may be willing to contribute positively (Recharte, Bowler & Bodmer, 2008). Conversely, both the commercial and non-commercial parties may or not agree with the sustainable plan where it will call for prolonged persuading. Fishing techniques normally lead to the extinction of other aquatic species. This is because they become entangled in the nets or other fishing equipments where fishermen after getting their intended catch normally discard them on the shore. Hence, endanger various species that normally

Core Competencies of Ebay

Core Competencies of Ebay In this report, there is an analysis about the global company eBay. In the content, eBays core competency, value chain, and the challenges that eBay face will be illustrated and analyzed in order to get more understanding of the differences with the other companies. Also, there is a local company Charles Keith is selected to do comparison with the eBays globalized strategy. After comparing each other strategy, then there will be the critical analysis of it that whether the strategies are get used by each others. This analysis helps to illustrate an international business how it works like. Meanwhile, it gives the understanding about the core competency and value chain are the key components to create greater value to customers. Introduction In pace with fast growing of technology, convenience is given broadly by accessing the internet for chatting, e-mailing, video conferencing, even making online payment, online shopping, online auction, and other e-business activities. In todays competitive business market, eBay is one of the successful e-commerce online auction sites which was founded by Pierre Omidyar (Cohen, 2002). In 1995, eBay was officially built as an online trading platform that operates person-to-person trading in a web-based auction format forum by Pierre Omidyar. As a matchmaker, eBay provides a stage for sellers and buyers to connect in worldwide, however, it could be individuals and businesses involve in buying and selling variety of goods and service. Invisibly, eBay provides a place where buyers and sellers can conveniently meet, exchange information about goods and prices, manage sales at minimum costs, and made collecting and bargain hunting fun (Bunnell and Luecke, 2000, p.14). In the worlds largest online market, as pioneer as eBay is, its virtual setting where capital, desire, and identity converge has progressed into a global economic, social, and cultural phenomenon (Hillis, Petit, and Epley, 2006). According to eBay self-characteristic which is leading a universal shopping destination on the internet virtually that has seen a driving force of global e-commerce. However, for surviving in the global market, eBay acquired PayPal in 2002, to enable any person or business with an e-mail address to send and receive payments online securely, easily, and quickly. Besides, eBay also acquired SKYPE to enhance its operation thus maintain a certain service standard (Daniels, Radebaugh, and Sullivan, 2009). Due to a global e-commerce business that eBay pursue, comparatively, challenges about translation software, digital divide, cultural attitudes about e-commerce, government regulations, and the pace of international expansion are probably to be seen as obstacles in development (Daniels, Radebaugh, and Sullivan, 2009). Core Competency of eBay In the case of eBay, the core competency which will be analyzed in here is similar to the companys internal factor strength. According to Hitt, Ireland, and Hoskisson (2009, p. 103), core competencies are resources and capabilities that seen as competitive advantage for the firm over its rivals, meanwhile, it is a value-creating strategies to satisfy customers needs. In order to meet customers prospects across time, constantly improve, innovate, and upgrade their competencies is needed. Being a strong core competency, it must have some significant components which are including the perceived customer benefit of the end product and difficulty of imitation (Hiebing and Cooper, 2004). For the sake of further developing and steadily keeping the first leader position up in the e-commerce industry, the core competencies of eBay have: An efficient distribution system with developed proprietary software In eBays own website, there are series of stages that allow sellers to design, build up, monitor, and organize their particular auctions to sell outstanding thematic goods for those buyers are willing to pay a premium price on it, whereas, buyers used eBays software to search products and place bids (Daniels, Radebaugh, and Sullivan, 2009). A developed proprietary software which is scalable, full-bodied, user interface and transaction-processing system that handle all aspects of auction process (Figure 1). For example (Figure 2), it sends e-mails when users register for the service, place a successful bid, and outbid. Moreover, it sends daily status updates to active sellers and bidders and maintains user registration information, account information, current auctions, and historical listings (Bunnell and Luecke, 2000, p.32). It provides convenience for both sellers and buyers to access eBay to check up the new status whenever. Figure 1: Auction Process (I) Figure 2: Auction Process (II) Global Reach With the mission of offering global trading platform where anyone could trade whenever at anywhere, eBay acquired the leading auction websites in 23 countries such as Australia, Belgium, Canada, France, Germany, India, Ireland, Italy, South Korea, Singapore, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. People could find strange and cheaper products from eBay because of its global capability (Daniels, Radebaugh, and Sullivan, 2009). An Extensible Strategy As a monopoly in Americas online auctions, eBays extensible strategy has provided variety of products, services, and markets. There are around 12 million online auctions set up in different countries and has divided into 18,000 different categories. Almost approaching 2 million of new items are provided for sale; likewise, there are 62 million registered users from eBay are glad to find the items here too. Thats why the competitors such as Yahoo and Amazon are hard to access in the auction market to grab the market share (Dror, 2003). Acquisitions and alliances with companies By associating Square Trade, Auctionwatch, AOL (Nerney, 1999), IBM (IBM and eBay Forge Broad e-business Alliance, 2001), Yahoo (Yahoo and eBay seal online deal, 2006) and acquired PayPal and Skype (Daniels, Radebaugh, and Sullivan, 2009); eBay has beneficially meet the customer satisfaction meanwhile obtain the greatest propagation to the users. Strong brand identity and recognition A powerful and highly recognized brand name commonly results in greater unit sales and allows the seller to charge a premium over off-brand competitors (Bunnell and Luecke, 2000). eBay could have strong brand recognition and well known by people are attributed by its global expansion and building up a strong user base. There is 67 percent market share from brand identity of eBay (Lee, 2007). eBays Value Chain Figure 3: Porters Value Chain Model In the Porters value chain (Figure 3), it is a model to analyze the organizational process as activities that the firm to has the competitive advantage and create value for the customer (Michael Porter Value Chain Model Framework, 2010). By analyzing the primary activities, eBay could able to see where the value can be added, thus, allow the business to achieve a sustainable competitive advantage. Therefore, value chain becomes an important key tool for any type of organization (Wickramasinghe and Lubitz, 2007). The margin (Figure 3) is as same as added value, while the firm is divided into primary activities and support activities. Primary activities offer the customer a level of value that exceeds the cost of the activities (The Value Chain, 2010) includes inbound logistics, operations, outbound logistics, marketing and sales, and service. On the other hand, the support activities are supporting the primary activities to make sure these activities that a firm has the opportunity to create greater value. Also, a competitive advantage may be attained by reconfiguring the value chain so as to provide lower cost or better differentiation (The Value Chain, 2010). In the following page, there is a value chain analysis of eBay that how it works with the value chain (Figure 4). Primary Activities (Bidgoli, 2004 ) Inbound Logistics Internet Links facilitate posting of product information. Listings of products describe to customers. Operations (Value Creation) Database search engine allows easy access to products. Dynamic pricing allows for bidding to determine market price. Outbound logistics Distribution is facilitated or the responsibility of seller. Escrow system attempt to limit fraud. Marketing and Sales Having first mover advantages and advertising to create brand name advantages. Forums allow for community development. Service Database supported reports on sellers and buyers. eBay community that people interacted with each other under a set of shared rules and expectations. Support Activities (Gopaikrishnan and Gupta, 2007) Procurement Does not take possession of the items being sold, thus reduces inventory management costs. Secure the lowest possible price for purchases of the highest possible quality. Technology Development Uses online option to innovate, to reduce costs and to protect and sustain competitive advantage. Includes internet marketing activities, lean manufacturing, customer relationship management (CRM), and many other technological developments. Human Resource Management Developing a community whose members are unknown, trust among traders. Firm Infrastructure -Management Information System (MIS) for planning and control -Operated much like a newspaper-classified section, it facilitated person-to-person transactions but did not get ownership of the items being sold. Figure 4 -eBay Value Chain The function of value chain is to reduce the cost and create as well as enhance the differentiation. eBay configure with its value chain activities which around the global world, the aim is to maximize the perceived value for its global users and lessen the costs of value making. By having the primary activities, coordination of the value chain is significant with the use of supporting activities which integrated all the activities into a solid whole. There are several factors affected eBay to configure value chain globally are including cost/price issue, business environments, translation software, logistics, and customers needs. Cost/Price issue As operates a global networking, the currencies exchange rate, different wages rates in different country, inflation rates, and government regulations have deeply influenced the costs of the business expending as well as the price setting. Business Environment Value chain is configured in order to have strong competence to confront to the competitors like Amazon.com and Chinas website Alibaba.com. By operating flexibly, it would able to help eBay to increase the competitive advantage. Translation Software Due to eBay acquired auction web sites in many different countries, the language used in the website also would be different that each country has their own native language. Therefore, value chain helps to maximize the technology development and thus offer convenience to customer. Logistics Have shown graph (figure 2) and mentioned how the eBay works. There are inbound logistics and outbound logistics. Therefore, value chain is configured to control the operation and minimize the cost on the way that eBay operates its auction website. Besides, it maximizes the perceived value to users by creating value to them through the updates status. Customers Needs As mentioned before, eBay has the largest user base. To fully maximize the value to the customer and understand what they want, it is necessarily to configure value chain. By establishing those value chain activities, those have influenced and shorten the distance between the users. It is a key factor that influenced not only a single country but it is useful to be configured in all country that eBay entered. The more eBay expand the more eBay coordinate. Coordination is a crucial part in conducting a value chains model that how it helps to combine all the activities and works with the core competencies effectively and efficiently. If the coordination is well done in the value chain, the market share of eBay will be boosted up absolutely. There are several factors affected eBay to coordinate the value chain activities are operational obstacles and national cultures. Operational Obstacles As acquired many leading auction website, the communication in verbal and nonverbal have set up a barrier towards success. It is because misunderstanding the particular local language will hinder the related information of the products or service. Besides, the currency exchange rate measurement systems also bring out the problem that has made users confused about the price indeed. The government regulations also acts as a main role in this factor that some countries have their own unique legal that some products are prohibited to enter. National Cultures Different countries have different culture attitudes and perceptions. For example, most of the Asian countries like China and Japan; they may not comfortable with purchasing the product through website that without touching the product in reality. Or even China, they already have their own local leading auction website alibaba.com. Therefore, coordination of the value chain is critical to be adopted in eBay to confront the dilemma. eBays Value Chain is Characterized as Virtual In the e-commerce business industry, eBay is a Web-based forum business that the firm is not producing any product and it just acts as a matchmaker or middleman to help its users who are either individuals or businesses to conduct the auction and provide a place for people connecting to each others in worldwide. eBay achieves competitive advantage and create value to the customer just only by keeping applying the extensible strategy to generate new products, services, and markets. Due to e-business matchmaker eBay special business characteristic, it supports communication to value-oriented buyers and sellers, sustains the principles of trust and safety, guarantees low fraud losses and high security to its community transaction process by delivering state-of-the-art information technology (Daniels, Radebaugh, and Sullivan, 2009). In here, eBay is characterized as virtual value chain because of some reasons which are illustrated in the following. An online based only e-commerce business in the virtual marketspace eBay is centralized its business in an online trading platform that only posting information of product and service or other comedies to its users. In the E-marketplace, it providing information merely to the community is not counted as producing products; also, eBay do not has any ownership to the physical product. eBay just acts as a catalyst between the sellers and buyers (Bidgoli, 2004). No economies of scale and scope is applied to the virtual value chain (Heterick and Twigg, 1999) It is because eBay pursue a matchmaking service that charges the closing auction price to gain the revenue only. There is no input and output (Heterick and Twigg, 1999) As mentioned that there is no any product is produced by eBay and it is launched as an online trading platform that conducted in the forum. Creates value chain through five activities that different from the traditional value chain eBay gathering and organizing information of the sellers product into a database then buyers can pick what to bid on. eBay synthesizing the requested information to buyers also. Besides, eBay also gathers, organizes, synthesizes and distributes information about the complaint from both sellers and buyers (Rayport and Sviokla, 1995). From these several activities, these have created value to the users to show loyalty and trust on eBay. Implications to the Challenges Identified The challenges faced in the case of eBay are including translation software, digital divide, cultural attitudes about the e-commerce, government regulations, and the pace of international expansion (Daniels, Radebaugh, and Sullivan, 2009). Moreover, different currencies, customs regulations and inspections, and trade rules produce substantial barrier to eBay. Those are discussed in the below: Translation software As a global trading platform, eBay has to face the problem that describing the auction post into particular native language in order to be understood by those native languages of potential buyers. Yet, there is limitation of the translation software that usually imperfectly translates the native language has become obstacle for eBay to its global strategy (Daniels, Radebaugh, and Sullivan, 2009). Government regulation Each country presents unique cultural and legal challenges. It is a big issue that whether the product or service listed in the auction platform can be exported or imported to the countries (Daniels, Radebaugh, and Sullivan, 2009). For example, a French judge was faced a problem that the Nazi memorabilia is prohibited to enter in France. The digital divide Mostly it will be faced in the developing countries like India and China that they mostly do not own their computer and the credit card as well. Due to the different level of economic condition and lack of internet access, it is hard to enter into the particular country and that would be a risk. Cultural attitudes about e-commerce In high uncertainty-avoidance cultures country like Japan, India, China, even the half of Asian are distrustful of e-commerce transactions. They tend to purchase the items that are new (Daniels, Radebaugh, and Sullivan, 2009). Sadly, eBay was suffering in the problem that the online trading is not attracted by them. Pace of international expansion Due to expand the business to the overseas is seen to be too rushed; as a result, it brought out the difficulty for acquisition. The premium paid to acquire the foreign operation is getting increase (Daniels, Radebaugh, and Sullivan, 2009). According to the eBays global strategy, majorly, eBay is carried out an AAA global strategy. These AAA represents acquisition, activation, and activity. There are some implications to the challenges in today and in the future are shown in the following: May lose the users as well as the customers loyalty If the translation software is not fixing well, it will probably influenced the users move to the another auction forum to continually their business. Invisibly, it gives the chances to Amozon.com to grab the market share from eBay. Besides, without the convenience that eBay gives, users will lose the patient to eBay and shift their loyalty to the competitors. May earn an additional price from the translation and market share from developing countries In the future, by helping the user translate the post meaning to him or her familiar language with a few dollars charges will help eBay to have another value chain activity to increase its value. Also, continually operate eBay auction forum in India and China would able to gain access into this tough market that their population all are quite high. Without knowing the country legal may get in problem eBay must respect and recognize to each country legal environment in order not to against with the countrys legal issue. From the experience, eBay must try to improve and enhance the relationship between each countrys governments. Gain learning experiences to the cultural attitude Before entering the particular country, eBay must do a critical Pestel analysis about the country so as to eliminate the chances to face the loss. Through the learning experiences in Japan, eBay learned the different cultural attitude and their behaviour. In the future, eBay is able to be knowledgeable before it decides to enter a new expansion. The Comparison of the Globalized Strategy The local company which is being picked up is Charles Keith. Charles Keith is a Singapore based fashion company. It is well known by selling the womans footwear and accessories. In today, Charles Keith has been over 170 franchises worldwide and be one of the successful story in the international chain. Its global expansion started at 2000, the outlets in 22 countries including Japan, Brunei, and Indonesia (Ramlan, 2010). In the following, there is a table (Figure 6) that showing a comparison of the globalized Strategy between eBay and Charles and Keith. Acquisition Franchising Activation Partnership with DBS Bank (Charles Keith ups ante by venturing into Asia, ME Europe, 2010) Activity Combination of affordability and design (Tan, 2009) Recruiting Japanese and others nationality (Tan, 2009) Standardization of employees and service Figure 5: Comparison of Global Strategy As a result, there is no similar globalized strategy between eBay and Charles Keith. It is because eBay and Charles Keith are serving in different industry and their value chain is totally different. Why? It is because eBay only offers an auction website for the buyers and sellers to make business transaction. Its value chain is virtual value chain. On the other hand, Charles Keith is doing business in fashion industry that they produce, design, and selling by themselves. It is a traditional form of value chain that has input, output, economies of scale or scope. If eBays acquisition strategy is applied into Charles Keith to develop its expansion to overseas, it will be succeeded in spending enough amounts and having a clear Pestel analysis before entering a particular country. While, if Charles Keiths franchising strategy is applied into eBay, it will not be succeeded. It is because the eBays business model and the whole operation are cannot be franchising due to its special e-commerce background. Secondly, eBays activation is encouraged to apply in Charles Keith because the strategy is aimed same perspective. In eBay, its activation is aimed at increasing the users participants like sellers and buyers. Therefore, to increase customers purchases, Charles Keith is possible to apply it. While, Charles Keith strategy that partnering with DBS Bank is encouraged to be applied in eBay in order to get enough investment. Activity of eBay also is encouraged to be used in Charles Keith in order to increase the volume of sales. While, combination of affordability and design is not encouraged to apply in eBay since they are different categories of business. Continually, the overseas recruitment is encouraged to be applied in eBay so as to get more understanding of the particular country culture. Lastly, that is about the standardization of product and service, in here, although the industry is totally different but they still can use same concept that is standardization to their service in both company. Conclusion In conclusion, by analysing eBay business, it makes a lot of understanding about the company working in the global world. Core competency and value chain actually are having some integration, this two components are the key components that the company how to create the greatest competitive advantage and create value to the customer. Thus, it benefit customer, as long as get used to it, the customers show the loyalty to the company too. At the last part of the comparison of the globalized strategy, that is an interesting part that actually the globalized strategy between this two company all are having the fundamental concept that is how to increase the customers and the market share throughout the worldwide.

Education for Sustainable Development Essay

INTRODUCTION This module provides examples of ways that learning outside the classroom can be used to facilitate Education for Sustainable Development. This includes short visits into the school grounds and local community, as well as visits to farms, factories, offices, neighbourhood science centres and natural settings such as a forest, a beach or a national park. Providing students with high quality learning activities in relevant situations beyond the walls of the classroom is vital for helping students appreciate their first hand experiences from a variety of different perspectives. Experiences outside the classroom also enhances learning by providing students with opportunities to practice skills of enquiry, values analysis and clarification and problem solving in everyday situations. However, taking students outside the classroom requires careful planning of the learning activities and attention to the health and safety risks that might be faced. This module provides guidance on these aspects of planning for learning outside the classroom. OBJECTIVES * To develop an awareness of the positive impact that experiences outside the classroom can have on Education for Sustainable Development; * To develop an understanding of the planning, organisation and risk management required for teaching and learning outside the classroom; and * To identify appropriate strategies for teaching and learning outside the classroom. ACTIVITIES 1. Learning in the local area 2. Approaches to learning outside the classroom 3. Planning for learning outside the classroom 4. Risk management 5. Reflection REFERENCES _____ (2000) Focus on Fieldwork: Special Issue, Teaching Geography, 25(2). Department for Education and Employment (1998) Health and Safety of Pupils on Educational Visits, HMSO, London. Department for Education and Skills (2006) Learning Outside the Classroom Manifesto, Learning Outside the Classroom. Department for Education and Skills & Department for Culture, Media and Sport (2006) Laying the foundations: Using the built environment to teach. DeWitt, J. and Storksdieck, M. (2008) A short review of school field trips: key findings from the past and implications for the future, Visitor Studies, 11(2), pp. 181-197. Laws, K. (1989) Learning geography through fieldwork, in Fien, J., Gerber, R. and Wilson, P. (eds) The Geography Teacher’s Guide to the Classroom, 2nd edition, Macmillan, Melbourne. Rogers, A. (ed) (1995) Taking Action: An Environmental Guide For You and Your Community, United Nations Environment Programme, Nairobi. Smith, M. (2002) Exploring a changing world: A guide to fieldwork for youth expeditions, Young Explorers Trust. CREDITS This module was written for UNESCO by Bernard Cox, Margaret Calder, John Fien and Lisa Ryan using material written by Barry Law in Learning for a Sustainable Environment (UNESCO – ACEID).

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